sublymonal.com Ad

I was at the movies yesterday and right before the trailers began, they showed a pretty lengthy ad for sublymonal.com. I can say that none of the weird images/videos they showed appeared to be connected with the game.

So, is sublymonal.com a true Sprite promotional tool now, and we gathered pretty much all we can from it for TLE? I guess it sort of confuses me that this site exists for dual purposes, and that people who watch the ads may be trying so hard to dissect it for clues.