Source:
http://www.mediaweek.com/mw/newslett...ider/index.jsp
-Yesterday’s Winners:
Dancing With the Stars (ABC), Two and a Half Men (CBS), Heroes (NBC), CSI: Miami (CBS)
NBC took a hit in the Monday 8 p.m. hour, with the debut of dramedy Chuck at a second-place 6.4/10 in the overnights (versus a 9.4/15 for the first half of a two-hour edition of Deal or No Deal on the first Monday of the 2006-07 season). Demographically, though, there could be some momentum if Chuck skews young. Chuck led into the second season-premiere of Heroes at an overall second-place 8.8/13 from 9-10 p.m. Comparably, that was nine percent below its series-premiere on Sept. 25, 2006 (9.7/14), but up a considerable 37 percent from Chuck (hence the winner’s listing). Heroes led into the premiere of drama Journeyman, with a 6.8/11 from 10-11 p.m. Comparably, former failed occupant Studio 60 on the Sunset Strip kicked-off in this hour with a 10.3/16 in the overnights on Sept. 18, 2006. Retention for Journeyman out of Heroes was not bad at 77 percent, but a loss of 12 percent in the second half-hour (7.2/11 to 6.3/10) could be concerning.