Radio listeners get HEROES ads

[Hero]

This article from mediaweek shows a new way that nbc wants to get radio listeners to find out about HEROES (at least for four days). And I think you can go here to listen to the radio spots!

NBC Starts Unique Radio Tune-In for Heroes

Katy Bachman

SEPTEMBER 20, 2006 -

As the new prime time season gets underway, TV networks are headed for the radio, where tune-ins have become one of radio�s most lucrative advertising categories. To stand out from the usual flurry, NBC launched Wednesday an untraditional tune-in campaign for its new series Heroes, which premieres next Monday, Sept. 25.

Instead of a single spot, the campaign, which runs through Sept. 24 on two to three Clear Channel stations in the top 25 markets, consists of a :60, three :05 ââ?¬Å?adlets,ââ?¬? and one :15 spot. The :60 second spot runs at the end of a commercial pod, followed by the adlets within content during the next program segment, capped off by the :15 at the top of the next stopset. Ideally, all three segments run within a 15 to 30 minute period.

The spots ask the listener what it would be like to have supernatural powers and what powers those might be. The adlets introduce the Heroes characters� abilities and the final :15 spot provides the tune-in information.

ââ?¬Å?Over the past year, NBC has been stringently examining different approaches to traditional media execution,ââ?¬? said Carrie Kreisberg, account supervisor for NBC Horizon Media. ââ?¬Å?NBC is looking for a way to break through the clutter and engage the listener using a combination of unique creative running in unconventional unit lengths distributed in a ground breaking manner.ââ?¬?

In addition to its Heroes radio campaign, NBC is also using more traditional radio tune-in advertising to support its new and returning shows.[/b]

they are advertising the hell out of this show, which is great...i listened to all of them haha

[Oddball Extreme]

I haven't heard any of those ads at all on the radio mainly because I don't have any of the Clear Channel stations. However, I just downloaded every radio ad from that site HER0 linked to, and now I can hear them all the time if I want! Thanks again, HER0!