For Advertising Purposes, 'Grey's Anatomy' May Well be Colored Green

buddytv · 10-03-2007, 05:30 AM

When primetime heavyweights return to the boob tube this fall, they won't just be fighting for who gets to reel in the most number of viewers. Behind the ratings war, television shows will also be jostling for the right to earn top advertising dollar.

In network TV, the battle for who gets to command steeper advertising rates is equally important as the race to grab the largest chunk of viewer patronage. During last Thursday's second year of stiff competition between CBS' CSI and ABC's Grey's Anatomy, the fourth-year medical series proved that Grey is the color of money.

click here to read the rest of the article: http://www.buddytv.com/articles/greys-anatomy/for-advertising-purposes-greys-11849.aspx

meimei42 · 10-03-2007, 01:34 PM

Veeeeery interesting

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10-03-2007, 05:30 AM	#1
buddytv Administrator Join Date: Feb 2006 Posts: 11,778,727	When primetime heavyweights return to the boob tube this fall, they won't just be fighting for who gets to reel in the most number of viewers. Behind the ratings war, television shows will also be jostling for the right to earn top advertising dollar. In network TV, the battle for who gets to command steeper advertising rates is equally important as the race to grab the largest chunk of viewer patronage. During last Thursday's second year of stiff competition between CBS' CSI and ABC's Grey's Anatomy, the fourth-year medical series proved that Grey is the color of money. click here to read the rest of the article: http://www.buddytv.com/articles/greys-anatomy/for-advertising-purposes-greys-11849.aspx

10-03-2007, 01:34 PM	#2
meimei42 Moderator Join Date: Feb 2007 Location: Massachusetts Posts: 11,818	Veeeeery interesting